Why a school website should have a blog
A school blog can be one of your most powerful inbound marketing tools. A blog is a great way to share advice and information with your entire school community as well as other people. A school blog is a great way to show off your educational expertise and core values to potential families.
Your school’s website should contain useful information. However, your blog allows you to establish yourself as a specialist and tell others what makes your institution so unique. For advice on Websites for schools, contact www.fsedesign.co.uk/websites-for-schools
You can write about many different topics on your school blog. From the history of your school to suggestions for what to do during school holidays. Your school blog could be of value to parents, students and other schools. If you’ve been on a school trip or used a different teaching method, then your experiences could be useful to other teachers who are in training or other schools looking for inspiration.
Regularly writing blogs for your school’s website will keep the content current and relevant. Your website will gain the trust of Google by regularly updating your blog with new content. It will also improve your search engine optimisation, which in turn means that your website will receive more traffic. A blog on a website can generate 67% more leads compared to a site without one.
Blogs for schools can be an excellent way to engage students and improve their writing abilities. Once their articles are posted online, family members may want to share them. This will give your school website an extra boost via social media.
Your readers will share your blog content if it is valuable and helpful. It is important to have social media buttons on your blog to reach more people and spread your message.
As you can see, blogging offers many benefits including an increase in website traffic and leads.
You could have current or past students write some of your blog posts – about their daily life and experiences at school, or what they learned from you. This would create a collaborative, active, and interesting learning environment that extends outside the classroom.
Students who blog individually, in groups, or as a class can benefit from peer learning, assessment, and ownership. All of these are motivational. Students can also improve their skills in writing, collaboration, reflection, analysis and drafting by blogging. Parents also value the involvement of students in the learning process.